Grupo Arcor presented a market research on the expectations of Argentines regarding the production and consumption of food, prepared by the consulting firm Trendsity. The sample included 1,000 cases in Argentina, with a universe made up of men and women who decide to purchase food for the home, with a broad average level of 18 to 65 years old.
According to the study, 92% of the people surveyed consider it important that a brand in the sector is transparent and provides clear and accessible information. In this sense, the report revealed that 6 out of 10 Argentines claim that food companies in the country make their sustainability and production practices little visible.
As for quality, 63% believe that it is associated with good flavor and freshness, while 57% consider that it is linked to safe production processes and 51% note that it is related to knowing the origin of raw materials and ingredients.
In addition, 8 out of 10 consumers value production in harmony with nature. The survey showed that 82% give relevance to brands that protect and respect biodiversity and ecosystems, and choose food brands that have a positive social impact.
Mariela Mociulsky, Partner Director of Trendsity, stressed that there is a paradigm shift and that the future of food is already happening, led by increasingly conscious and responsible consumers.
Gabriel Porciani, General Manager of Mass Consumption at Arcor Group, commented that these results reaffirm the commitment to increasingly sustainable production and under the most demanding quality standards.
Under the concept “No Da Lo Mismo”, Arcor launched a new campaign to disseminate its differential as a leader in food production, anchored in the axes of traceability, quality, innovation and sustainability.
Arcor is committed to quality, from the selection of seed varieties to packaging. It can account for the traceability of its products, from the origin, and how it ensures maximum quality in each instance, from the field to the table.
The company chooses to be sustainable in every decision to take care of people and the planet. For this reason, it implements regenerative agricultural practices and incorporates precision technologies to promote a positive interaction between productive systems and natural environments.
In addition, it seeks continuous improvement through innovation to develop new processes and practices that aim to bring the best to the consumer and the value chain.
Guillermo Cruz, Food Business Manager at Grupo Arcor, highlighted the company's prominence in different food categories and emphasized the case of tomato production. Arturo Ovalles, Agricultural Production Manager, maintained that the way in which work and production is achieved is largely due to the fact that the company has an Agricultural Research and Development Area. Bárbara Bradford, Corporate Sustainability Manager, stressed that through Living Better, the Sustainability strategy, we work to leave a positive mark.